Personalization

What they've been browsing

Relvello remembers the last three product types each shopper clicked, like dresses or boots, and lifts products of those types in every collection. How much sets the lift as a share of a product's score. At 25%, a dress beats a top that scores a little higher, but not a clear best seller.

Shopper segments

A segment gives some shoppers their own ranking or layout. A segment can match:

• New or returning shoppers. A shopper is returning once they come back in a later visit.
• Countries: the Shopify Markets country the shopper is browsing in, as two-letter codes like US or GB.
• One collection, or every collection.

The first segment a shopper matches applies, so put the narrowest ones at the top. For example, you could show returning shoppers new arrivals first, since they've seen your best sellers already.

Good to know

• Browsing and new or returning shoppers only work for shoppers who allow analytics. Everyone else sees the usual order, adjusted only by country.
• In a collection with a running A/B test, shoppers in the test see the test's version instead.
• Personalization needs the Relvello collection block. Turning it on or off reaches your theme within a minute.